Above is the visual representation of my target audience; 15 to 25 year olds who like horror movies. This includes my audience's common likes, interests and appearance.
During my target audience research I found that between the two genders there were some glaring differences. For instance, males preferred more gory horror, violent horror films such as Saw, whilst females preferred action films and the more psychological horrors. Whilst I was making my final product I took this into account and created an opening sequence which combined the characteristics of a more violent film, and a psychological thriller.
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